Materom Selects Syncron Retail Inventory to Improve Service Delivery and Streamline Spare Parts Business

Successful Auto Parts Distributor Leverages Syncron Retail Inventory increase the efficiency and customer satisfaction of its service activity

STOCKHOLM, August 9, 2022 /PRNewswire/ — Syncron today announced that leading automotive parts distributor, Materom Group, has selected Syncron Retail Inventory™ to improve its customer experience while reducing costs by promoting the efficiency of processes and operations.

With nearly 25 years in business, Materom has built a loyal customer base through its reputation for reliable and prompt service. With a network of around twenty regional warehouses in Romania and part of Nexus Automotive International Trading Group, Materom distributes parts to automotive workshops in the local market as well as overseas.

“When we looked for an inventory management solution, we were looking for a flexible application that would allow us to access data and make informed decisions in real time,” explains Claudiu Boanta, Purchasing Manager, Materom. “After comparing multiple vendors, it was clear that Syncron went beyond an agile solution to give us deeper visibility so we could access and analyze data in real time to react before it’s too much. We are also able to find the optimal balance between stock rotation and parts availability, so that the individual buyer is more efficient in their daily work.”

Prior to Syncron Retail Inventory, Materom used an inventory solution that made reports too difficult to access and analyze and lacked strong forecasting capabilities. To ensure the right parts are available when and where customers need them, Materom has embraced innovation with partners, like Syncron, to redefine the way its customers are served.

In a year where supplier delivery times and costs have been both unpredictable and volatile, Materom also needed a smart forecasting tool that automatically takes into account hundreds of variables to show the impact in the short and term that a purchase decision will have on inventory and service levels. Syncron has offered the most advanced solution capabilities with proven expertise that drives business results for automotive aftermarket companies.

“With more product and supply chain disruptions, and higher customer expectations than ever before, today’s automotive distributors face a uniquely complex and competitive landscape,” says Anneliese Schulz, Chief Revenue Officer, Syncron. “Syncron’s solutions have been designed to turn these complex challenges into competitive differentiators and enable respected companies, like Materom, to realize the greatest potential of their aftermarket business. We are delighted to partner with Materom to increase the efficiency, profitability and customer satisfaction for years to come.”

To learn more about Syncron Inventory for Retail, visit:

About Materom

MATEROM is a dynamic family business with nearly 25 years of experience. It is in the top 3 auto parts distributors with 100% Romanian capital. Full of passion, we act with professionalism and excellence in the field of importing and exporting auto parts. The MATEROM group includes, in addition to the distribution of spare parts, Mercedes-Benz, Opel, Skoda, Dacia, Renault, Nissan and Volkswagen dealerships. Materom became part of the Nexus Automotive International alliance in 2015 and represents the NexusAuto service concept in Romania. Our mission is to contribute to the development of Romania – economically, spiritually and socially. We aim to be an active part in the development of a healthy business environment in our country, through ethics, professionalism and results.

About Syncron

Syncron enables leading manufacturers and distributors to capitalize on the new global service economy. We improve the profitability of aftermarket businesses, optimize working capital, increase customer loyalty, and enable customers to successfully transition to service-oriented business models. With industry-leading investments in AI and ML, Syncron delivers the industry’s first portfolio of end-to-end intelligent, innovative and customer-approved service lifecycle management solutions. Delivered on our Connected Service Experience (CSX) platform, our solutions encompass spare parts inventory, pricing, warranty, service contract and field service management. It’s no secret that the world’s biggest brands trust Syncron, the world’s largest privately held leader in intelligent SaaS SLM solutions. To learn more, visit

Media contact: Syncron Global PR Manager, Robyn Ware: [email protected]

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