Can the F-150 Lightning make everyone want a truck that plugs in?


The evening, punctuated by the local cover band, the Fly Bettys, ended with a final fireworks display accompanied by “God Bless the USA”.

The hope of SK, Ford, many energy policy makers and pragmatic environmentalists, is that most Georgians stalking for holiday fireworks in years to come will instead be dangling from the sets of F- 150 Lightnings.

Even with logistics and production volume straightened out, the lingering question for Jackson County residents and Americans alike is whether batteries made on the road in SK will power vehicles ultimately as accessible as Ford’s Model T. Henry Ford called it a vehicle “for the great multitude,” and it fueled America’s original automotive revolution.

As usual, silver bullets are rare. And like most major challenges, it helps if a solution is to create something cool.

Maddison Dean, a Jackson County native, was hired earlier this year by SK for a community relations role. In April, she gave a presentation on the company to over a hundred juniors and seniors at Commerce High School, her alma mater. In the auditorium, she provided insight into electric vehicles, the rapidly changing future of automakers, and how SK operations work.

“I told them, feel free to interrupt me anytime, just raise your hand,” she said. At first, she didn’t have many takers. “You know, especially talking to high school kids, they’re just sort of transparent, they’re like, ‘Yeah, whatever, that’s an excuse for us to be out of class, but we don’t lend it don’t pay attention. “”

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